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Eleven years of owning product surfaces at small companies, which in practice meant being the person setting the design direction, not just responding to briefs. I was usually the one making the product judgment calls, not waiting for someone else to frame them.
I build in code now, so I can ship the interface I design. Building in code shortened the distance between intent and reality.
At a small company, design earns its seat through product judgment. Without that, people treat it as decoration. I've had to make the case in the work: push back on scope when the product needed it, align fast enough to ship, and treat an interaction question as a product question. I carry that judgment into the teams I work with.
I travel, chase local food, and pay attention to places that stay with me. That instinct feeds the work: notice what feels alive, then bring the useful parts back to product design.
Senior Product Designer
Scaled a subscription model from zero to 20% of total revenue. Now leading creator and UGC experience design with AI-native production tools.
Founding Product Designer
Established Togai’s design foundation as the sole designer, partnering with founders to shape strategy and launch the usage-based pricing engine from 0 to 1.
Product Designer
Scaled the HappyFox product suite from 2 to 8 products, redesigning core experiences across web, mobile, and iPad.
Visual Designer
Led a full refresh of OTT web and mobile experiences to modernize the viewing journey.
UI Designer
Built client-facing digital and brand work that shaped my foundation in systems and craft.